Michelle Carvill is a strategic marketer, digital agency founder and three times published author in the digital marketing and social media space. Her latest book, published by Kogan Page, May 2018 - ‘#GetSocial – Social Media Strategy and Tactics for Leaders’, helps leaders and game changers understand social media from a strategic perspective and gain confidence with the social technologies and digital transformation.
Social and digital technologies continue to pervade our lives and social media is fast becoming a leadership core competence. Ignoring social technologies is no longer an option.
Michelle’s mission is two-fold; 1) Educating leaders, leadership teams and game changers (whether technophobes or techsavvy) about the digital and social landscape and the competitive advantage social media and digital transformation can bring and 2) Equipping leaders and game changers with enough strategic insight and practical tactics so that they can build effective digital footprints both personally and for their organisations and communicate confidently.
For over 10 years Michelle has championed social media, educating, implementing, managing, coaching and consulting literally thousands of people across a range of events and organisations, including the BBC, PWC, LinkedIn, ACC, Air Products, Norbord Europe, Tottenham Hotspur Foundation, Oxford Farming Conference, PR Week, ICAEW, CIM, IDM, to name but a few. Her insights, models, frameworks and know-how are based on years of applied experience, learning, testing, adapting, tuning in and understanding what really works.
Michelle is known as a genuine thought-leader, something that many CEOs, leaders and game-changers are striving for daily. She is a regular contributor to BBC Radio, the Institute of Directors, CIM and numerous magazines and trade journals as an expert in the field of social media and digital.
Michelle’s had a career in strategic marketing for over 30 years. And whilst in Michelle’s view, there’s nothing like hands-on experience to truly understand how things work, real-world challenges and how to overcome them, she is a fully qualified strategic marketer, with a MA in Marketing Strategy, a CIM Diploma and a Fellowship at the Chartered Institute of Marketing. Which explains her obsession with being objectively focused.
Her style, whilst no-nonsense, combines provocation, challenge and fun. A communicator with the insight to read an audience and pitch things accordingly to meet specific needs, Michelle has worked with clients around the world both face to face and digitally - across a range of sizes and sectors, professional services, creative, finance, retail, public sector and manufacturing.
Only those serious about genuinely getting social, or curious to learn how to optimise their online presence and the social media channels, work with Michelle and her team. Those that think it’s all a bubble waiting to burst and are sceptical, are advised to look elsewhere for support.
Like it or not, social media is here to stay and continues to grow and pervade our everyday lives. That means the lives of employees, customers, future employees, customers, competitors, thought leaders, influencers and peers. Whether you choose to #GetSocial is indeed your choice. But in a world where more than 3bn people use these technologies to connect and communicate every day, can you really afford not to join the conversation?