Business leaders' audiences - their customers, competitors and employees alike - live and breathe social media. In our hyperconnected culture, social media is the glue that allows us to stay connected to communities, products and brands. If your customers are on social media, along with your competition, then shouldn't you be there too? Get Social untangles the social media folklore and gets to the point of how business leaders and aspiring leaders can personally use social media to get real business results. Leaders who use social media platforms right have been shown to be more connected to their customers and employees, they gather major market research advantage by being part of the social conversation and they embody their brand message enabling them to connect with people on an authentic level.
Get Social guides you through what you need to know about social media, and how it connects to your wider business strategy and the bottom line. Michelle Carvill helps you to identify how you can find your voice through all the different platforms and consistently be the socially connected leader you want to be.
Along with all the exercises and tasks along the way, there's a dedicated '90 day plan'. Get Social offers invaluable templates, content plans and profiles of successful social media savvy CEOs. This book will give you all the tools you need to successfully launch yourself in the social conversation and see immediate results for your career and business.
A practical guide to harnessing the benefits of the major social media platforms for busy professionals. This fully updated second edition builds on the success of the first to show readers how to create powerful, integrated social media strategies for their businesses, build communities, and communicate effectively and profitably with customers.
Published in 2015, and adding in three new chapters and updating case studies and learning, some of the content relating to the practicalities of the platforms is likely to be out of date. However, the planning, analysis, marketing and strategic aspects of the book, remain as relevant today as this did at the time of writing.
With over 70% 5***** reviews, this book was at one time the most positively reviewed book on social media on Amazon.
A step-by-step guide to using social media to grow both your business and your brand. Full of international examples, it covers every aspect of social media with practical advice on Twitter, Facebook, YouTube and LinkedIn, plus driving traffic to your web site, engaging with customers and building a community.
Published in 2013, some of the content relating to the practicalities of the platforms is likely to be out of date. However, the planning, analysis, marketing and strategic aspects of the book, remain as relevant today as this did at the time of writing.