Three key manifestations of #FakeSocial – The vanity empires, the impersonators and the no shows

When it comes to social media, ‘missing the point’, is a key thought that often runs through my head these days.

There’s no doubt about it, there’s a lot of noise. And within that noise, there’s just too much, of what I will refer to as, #fakesocial. If you’re like me, passionate about the far reaching and authentic connection opportunities social technologies can enable – no doubt you agree that it’s frustrating and more than just a little disheartening.

I’m calling out three #fakesocial culprits – and no doubt there are others.  I invite you to vent in the comments.

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Michelle Carvill
Marketing is EVERYTHING... Agree?

Marketing is EVERYTHING! Agree? My view is right up there with the granddaddy of management and marketing, Peter Drucker, in totally agreeing with the following:

“The purpose of a business is to create a customer.” After all – what is a business without some form of user or customer? Errr. Dead.


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Michelle Carvill
10 Tips for Facebook Live Streaming

I’ve been running a Facebook Live Challenge over in my Facebook Group – Social Souls UK. If you are uncomfortable with being in front of the camera, then there's nothing like practising in a safe place to get over it and get on with it. As one  of the participants commented. Practice makes permanent.

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Michelle Carvill