Author . Educator . Marketer.
Author - Sustainable Marketing - How to drive profits with purpose. Launched Jan 2021.
I often say that thanks to the democratisation of the internet, we're all publishers and broadcasters.
For me, with a love of writing, blogging came naturally.
Thanks to my curiosity and some open-minded clients, I started exploring the social media channels pretty much when they emerged.
As a marketer, the channels enabled exciting opportunity for one to one and one to many real-time direct conversations between brands, organisations and people.
I started to share my learning about the channels and with people, through providing training and consulting in how to optimise these potentially far reaching channels - for both listening in and engaging with continuous conversations.
When you keep hearing the same message; 'You really know your stuff, you should write a book? I heeded that advice and started writing. Five books so far and contributing author to The Social CEO - where I write the final chapter on The Future of Leadership. My first book was published in 2013, and my most recent published January 2021.
After all, as a highly pragmatic marketer and communicator - what better way to share knowledge, than via books.
Educator - Working with teams, marketers and leaders. Course Director at CIM.
I'm on a mission to shift leaders and leadership teams and outmoded thinkers out of their comfort zone to get to grips with digital connectivity and sustainable marketing. Many case studies can be found on ‘The Connected Leader’ Podcast. And for Sustainable Marketing on our ‘Can Marketing Save the Planet?’ Podcast.
When it comes to digital literacy - my focus is on equipping leaders and organisations with planning, tools and know-how to drive confidence.
I’m also a professional educator via the courses I deliver as Course Director with CIM (The Chartered Institute of Marketing). Social Media Strategy Masterclass, Influencer Strategy and Sustainable Marketing.
I am a strategic marketer, with a passion for 'getting things done' - who's grown up with digital. My other passion is ‘good business’ and driving profits with purpose - steering and supporting businesses with their sustainable marketing efforts to drive meaningful impact.
Why educator?
Over the past 19 years, via Carvill Creative, the marketing and digital agency I founded in 2002 - I've consulted, coached, advised and trained hundreds of people, across a range of organisations. I've been invited to speak at various events, run workshops and keynote. Continuously learning, and educating around the ever changing digital and social landscape.
You'll find more about me on my LinkedIn Profile
Marketer - Never stop learning is my mantra.
As a natural problem solver, I love to connect people who can help one another. Having worked with a wide range of people as a team member, team leader and team / individual consultant and coach - I'm well aware that we all need support. There's no shame in not knowing everything. After all - who does? I love the saying... 'If you're the smartest person in the room - then you're in the wrong room'.
The fear and shame of admitting to others that you don't know it all is far more commonplace than we like to admit. And in my world, the ever changing world of digital and social media - things are changing all the time. It's difficult to keep up with EVERYTHING.
And so... that's why I co-created The Online Digital Academy to support learning and development in the social media and digital space for leaders.
Whether you’re the leader of your own business, a team or a corporation, the more questions we ask, the smarter we all become. Learning together, sharing experiences, drawing on each other's viewpoints. The Online Digital Academy provides digital training and support. Because… business is digital.